How To Design A Product Catalog With InDesign Templates
Whether it’s for a web showcase or print, catalogs are an excellent marketing medium. These tried-and-tested tools are surefire ways to urge customers excited about new releases and sales soaring. learn graphic designing today here many institutes had provided the best graphic designing course in Delhi service join to anyone.
Product layouts can, however, be pretty time-consuming to make. Luckily Creative Market shop owners have many templates for you to settle on from, lowering significantly on your design hours.
How To Start Editing Your Template
After you’ve selected your ideal template, you’ll start making it your own. Below are a couple of tips for getting started with Creative Market templates.
- Compile Your Info
The first thing you’d want to spend quite a while doing is compiling your information in groups. I prefer grouping information with similar subjects, and pictures that employment well together visually. this may make it much easier to rearrange your pages and plan which information should be placed on which spread.
2. Setup A Base Grid
Setting up a base grid is vital for an efficient layout. this may keep your layout consistent, which is that the favorite rule for effective catalog design. it’ll also assist you with element and text placement and eliminate guesstimating. Most templates should have this already found out on the master spread, but if needed, this YouTube tutorial will get you found out during a few clicks.
3. Typography
A general rule of thumb is to use three or fewer typefaces. As mentioned before, consistency is vital, and keeping type groups consistent throughout the layout will aid the viewer to seek out important information quickly and simply. Need some help with pairing fonts? you’ll download this super-nifty Font Pairing Cheatsheet.
4. Paragraph and Character Styles
Most templates have set typographic styles found out within the Character and Paragraph style panels. Using Paragraph and Character styles may be a breeze and can hamper significantly on your editing time. Paragraph styles will allow you to regulate how your individual characters and full paragraphs look. Character Styles only apply to character formatting features.
Simply locate the panel in InDesign on the left-hand panel (Window > Style > Character Style/Paragraph Style), use the sink to locate the chosen typographic design style, and double click to open the format window.
Styles also allow you to stay any new text consistent. As mentioned, consistency rules no 1 for effective layouts. for instance, if a replacement header is required, add a replacement text box, fill it together with your selected text and, while selecting the text box, click the paragraph or character style and therefore the selected format is going to be applied.
For a more in-depth tutorial on Character and Paragraph styles, also as a treasure trove of InDesign tips, inspect the way to Make Your Own Newspaper: Templates and Tips by Liam McKay.
5. Adding Images
InDesign may be a Drag and Drop platform which makes for a few super easy image editing. The image has its own “content holder” box that permits straightforward clipping and resizing within the frame.
Rather than using drag and drop from a finder window, you’ll also prefer to select the image box, select File, from the highest menu, and Place to fill the box. Or select the frame and hit CMD/CTRL+D on your keyboard.
Always use high-quality images for your catalog. These are the heroes of the layout in any case. choose 300dpi images or higher for the simplest final product.
6. Editing Color Palettes
Some templates have a group color palette scheme and this makes it super easy to vary all matching colors with a few clicks. Simply, select the color within the color palette you would like to swap out, double click the checkered box next to the swatch code and alter the color to whatever your heart desires. Once you hit okay, the matching colors within the design would have updated to match the new swatch. this protects plenty of your time, as you don’t need to change all the colors individually.
7. Alter the Master
Want to feature a footer section that appears on all of your pages or add more column guides? you’ll set this abreast of your master page. Select the Pages panel and you’ll find the A-Master page, second from the highest. Double-click to edit and add additional text or guides which will appear throughout the layout template. Then, double-click the other page on the ultimate layout preview to go back.
8. Get Creative
Don’t be afraid to feature some more character in the planning with textures, patterns, illustrations, and other elements. Have a glance around the Creative marketplace for some excellent additions to your layout to form it your own, like these beautiful illustrations by Laras Wonderland.
Example #1 — Editorial Design
For this instance, we are using Lookbook by silukEight. it’s a clean, minimalistic design and includes character and paragraph styles for straightforward editing. it’s an excellent option for fashion or jewelry brands to showcase their unique pieces. By editing the text styles included, adding gold tape elements, and therefore the additional text, the template feels unique to our fictional clients’ brand.
Example #2 — Contemporary Design
The Multipurpose Product Catalogue design, by Raseuki, may be a little powerhouse for a catalog that’s product-heavy but doesn’t overwhelm the viewer. It uses an efficient grid system to stay the layout looking clean and modern. once more, we started off editing the prevailing elements then added our own to form it feel faithful to our fictional shop brand.
Some Useful Catalog Design Tips and Tricks:
Brand Match
All materials should match your or your client’s overall brand messaging and appearance. Consult your brand guide for color and font usage to stay things consistent.
Picture Perfect
Your images are what sell your products. If the budget allows for it, hire that professional photographer for your product shots.
Make your images consistent and ensure your photographer or editor has white balanced the image correctly to make sure the color is as close to possible to the first item. However, always have a disclaimer which states products can differ slightly from image to avoid confusion.
The Devil is within the Details
Ensure your products have accurate and detailed descriptions, price tag, material, and size. The more information, the more likely a client or a retailer, will know whether the merchandise is what they’re checking out. Try enticing and fun descriptions for your catalog.
Get in-tuned
Make it super easy for clients to contact you. Consider adding your contact details to footer sections also because of the back page. If the catalog is meant to be used online, consider adding your social page links also.
Get It Online
Print is often expensive, so prolong your time period and reach by publishing catalogs online. Websites like FlippingBook.com and JooMag.com are great platforms for sharing your publication, and you’ll even track views and click-through rates to your site.
Some More Awesome Catalog Templates
If you’re checking out your ideal catalog template, we’ve compiled an inventory below of a number of our favorites:
Ready to get started?
Catalog templates are an enormous time-saver, and very easy to edit and make your own. With numerous great options to urge you started, the sky is that the limit.
